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Linking Strategy to Everyday Work

by John Cutler

Linking Strategy to Everyday Work (With value creation models, and time-based goals like OKRs)

When teams can link their day-to-day work to a meaningful/concrete representation of “strategy”, they feel more inspired, and confidently work small while thinking big. Too often teams feel like they are iterating to nowhere, or locked into huge, prescriptive batches. Time-based goals like OKRs (alone) don’t help. In this talk we will discuss the difference between point-in-time goals and persistent value-creation models. My goal: inspire teams to adopt some form of persistent value-creation model and link their daily work to that framework.

Learn more about John Cutler

John Cutler is keenly focused on user experience and evidence-driven product development. He mixes and matches various methodologies to help teams deliver lasting outcomes for their customers.

“Team tetris and the feature factory will only take you so far. Cross-functional teams desire so much more, and my passion is helping them get there. It’s a win/win for the front-line teams, the business, and the customer and user.”

John currently works as the Head of Product Research & Education at Amplitude. As a former UX researcher at AppFolio, a product manager at Zendesk,, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products.

His viral enthusiasm has been heard through speaking/teaching engagements at QCon NYC, Agile-Lean Ireland, UXThailand, UXLondon, Front, Oredev, Mind The Product, Agile 2015, and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York). John’s talk on Feature Factories was voted one of the Top 10 Product Talks of 2017.

Mixing in some less-than-typical experiences — driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music” — John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata, 12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail.

Meet John Cutler